hi

I'm Dan. I write Getting By On AI — an attempt to synthesize my notes and learnings from working with AI tools. I am not here to sell a course — I ship real software products for a living thanks to people far more talented than I will ever be. Like you, I have always wanted to be able to bring to life one of the millions of ideas floating around in my head. Now that AI makes that possible I am determined to figure out how, and hope that chronicling my journey will help you do the same.

about me

Ever wonder what happens when you login to an account? Accept/deny cookies? Click any button on a page or in an app? I do.

For over a decade I've worked in digital advertising: account work, solutions engineering, product, and platform leadership. I've led products inside the world's largest ad agency, a marquee consumer tech company, and a major, global data compiler. The through-line is the messy middle between data, applications, integrations, and the teams trying to make money from it all without pissing off clients, partners, and regulators.

My specialty is activation — the calculated pursuit of business objectives manifested by operationalizing data between systems that were never designed to agree. My passion is connectivity — the layer that enables activation, explains how it works, and triangulates the impetus behind it and so much more.

I'm not a career software engineer, although I've built and shipped in slow-moving waterfall orgs and on hyper-agile AI development pods. I am a product person who loves to solve problems, especially problems that stand in the way of real solutions.